A good marketing plan is at the core of every successful business but it is often difficult to know how create a plan that is workable and will deliver the required results how to write a marketing plan 4th edition simplifies the task of developing a marketing plan for a product or business taking a step by step approach to the entire process from carrying out a marketing audit setting objectives and devising budgets to writing and presenting the plan and finally implementation. Research will be the foundation of your marketing plan and should include competitive analysis take a look at what your competitors are doing and how this could affect your marketing plan swot analysis this is an analysis of your companys strengths weaknesses opportunities and threats standard to any business or marketing plan. How to write a marketing plan 4th edition simplifies the task of developing a marketing plan for a product or business taking a step by step approach to the entire process from carrying out a marketing audit setting objectives and devising budgets to writing and presenting the plan and finally implementation. How to write a marketing plan c r e a t i n g s u c c e s s how to write a marketing plan third edition john westwood london and philadelphia this is for lucinda and ben who are forever grateful to their father for his plans publishers note every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press and the publishers